During the VIA campaign, Starbucks had footage of customers using “special graphics printed” cups in the scene. Seeing an opportunity to reuse the footage for more campaigns, they needed the Starbucks logo printed over the special graphics version. Additionally, they needed the final video to have a “vertical” proportion for special viewing screens in out door/indoor screen advertising.

Frames from the original footage

Working in AfterEffects, I re-cropped and modified the footage to work better in the vertical format. Then, I created a new Starbucks logo from client supplied materials at the right angle and distortion to match the cup in the scene.  I then matched the subtle motion shake in the camera so that the logo appears to be attached to the cup. Finally, using matte techniques in AfterEffects, I  roto-scoped the logo to allow the hand to move across the top of the cup. A little subtle color and shade work, and the logo appears to be printed on the cup.