You The Man Campaign web site  www.YouTheManNYC.org

The New York City Department or Transportation released an awareness campaign for drinking and driving. Part of that campaign was a website that was required to also display on mobile handsets ranging from iPhones to simple feature phones.

The features of the website includes:

• Google Map based display of available cab and car companies with phone numbers based on an address in New York.
• Trivia Quiz
• Rotating Facts
• Video Playback

Our goal was to take the design as provided by the agency managing the campaign and converting the assets to a desktop, iPhone, and Blackberry experience. This required both technology and design solutions.

The Technology solutions includes a .NET (C#) based back end to manage the retrieval and display of data for the Quiz, the locations and car companies, with a sophisticated content management system to determine the best display mode to deliver to the device. The result is a single URL, with no redirects, that adapts the web site specifically to the device.