Lone Mountain Ranch   www.lonemountainranch.com

For over a decade, Lone Mountain Ranch has been on the forefront of web internet marketing from Big Sky, Montana.

This is the fourth design revision of the LMR site over the span of a dozen years. This time we updated the site with some more modern technology to make the site more flexible for client updating, more discoverable by search engines and viewable on more devices and browsers while still retaining the basic look and feel.

The slide show has always been the most important design element of the web site, so the Flash based slide engine was replaced with a custom jQuery based display using the same XML and photo elements previously used by a Flash based system.

Historically, the site has had a few areas where the client would update simple text information, like ski conditions and fishing reports. Today, the site has a WordPress administration system in the back end, while still using the custom web site front end. We inject the WordPress content into the pages on the master web site using some custom PHP / WordPress API functions. This retains the same web site page URLs to protect the investment in Search engine placement, and allows for much more creativity and ease of use for the client. As WordPress improves, and the client becomes more comfortable with administrating the web site, we can eventually convert the entire website to a WordPress driven presentation.

Finally, we’ve added video playback to the Gallery system, allowing LMR to leverage previously produced videos.