Villa Pamela www.villapamela.com
Villa Pamela is an exquisite vacation rental property in Cabo San Lucas. The client had invested in professional photography of the property and the surrounding area, and the beauty of the property was self evident.

Villa Pamela.com highlights professional photography and elegant painted colors.

The original strategy for Villa Pamela, to coordinate the graphic appeal of the site with the existing brochure materials, was preserved. The big changes for VP were to expand the site width from 720 to 960 pixels and replace the Flash slideshow with a custom jQuery XHTML presentation engine. This will allow for even more flexibility with SEO and Non-Flash browsers (like iPhone).

Custom hand painted location map of the Cabo San Lucas and Villa Pamela area add an upscale look to the site.

During the VIA campaign, Starbucks had footage of customers using “special graphics printed” cups in the scene. Seeing an opportunity to reuse the footage for more campaigns, they needed the Starbucks logo printed over the special graphics version. Additionally, they needed the final video to have a “vertical” proportion for special viewing screens in out door/indoor screen advertising.

Frames from the original footage

Working in AfterEffects, I re-cropped and modified the footage to work better in the vertical format. Then, I created a new Starbucks logo from client supplied materials at the right angle and distortion to match the cup in the scene.  I then matched the subtle motion shake in the camera so that the logo appears to be attached to the cup. Finally, using matte techniques in AfterEffects, I  roto-scoped the logo to allow the hand to move across the top of the cup. A little subtle color and shade work, and the logo appears to be printed on the cup.

To promote Starbucks VIA instant coffee product, a campaign spanning Television, print and the Web was created and designed to work as a family. My role was interpreting storyboards provided by the Agency of record, BBDO NY, and delivering animations in both Flash and video formats.